The Etruscans

The Etruscans is an itinerant exhibition created by AL14 studio, which travelled around China for two years. The challenge for Ottodesign was to create a strong and evocative corporate identity that could involve an audience that was culturally very distant form the exhibition’s theme. They used the red and black Etruscan paintings creating an impactful, versatile, iconic system, suitable for all the different contexts throughout the exhibition.