Society | On Lightness
An impalpable turquoise cotton voile floating in the air against a blinding plaster wall. This is the astonishing opening of the 2016 SS brochure by Society Limonta, entitled On Lightness, for which we created the concept and the art direction. On lightness, as if it were an essay or a theorem on lightness (without bringing Italo Calvino into it) and brightness.
In fact, the purposely ambiguous dialogue between the refined tactile lightness of the products and the extreme brightness of the summer season is the aesthetic characterization of this brochure.