Frette | At Home
One-of-a-kind locations, sophisticated interiors and effortlessly elegant gestures: art directing Frette latest catalogue and videos has been a process of restless pursuit of beauty and chicness. Frette luxury homelinens have been interpreted through three different scenarios, depicting the collection unparalleled quality and making it alive in the most desirable homes. Timelessly elegant black&white imagery portray carefully selected characters, to bring the finest Italian lifestyle to a discerning global audience. Ottodesign took care of the entire production: from storytelling, casting, location scouting to art direction, editing and printing supervision.